"Do work that matters, and make a difference that you care about. Too often, we forget these two simple rules, but John and Amalia are here to remind us that we can and must do more."
- Seth Godin, author of Linchpin, Purple Cow and Tribes
THE AUTHORS
John Wood
John Wood is the founder of Room to Read, an award-winning international education organization serving over 11 million children. He's the author of Leaving Microsoft to Change the World, which was published in twenty-two languages and named by Amazon as one of the top ten business narratives of 2006.
Amalia McGibbon
Amalia McGibbon works for Social Good & Goodwill at Facebook. She's also a freelance food and travel writer, an avid photographer, and the author of the Amazon bestseller The Choice Effect. She lives in San Francisco with her husband, Florian.
ABOUT THE BOOK
In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.
Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You’ll learn how to:
-win the war for talent
-create a compelling bond with customers
-motivate employees
-reduce attrition
-appease the regulators
-and create a positive buzz on social media
Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.